The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discounts, cashback and loyalty factors can be effective motivators for mobile purse adoption. Nonetheless, the specific aspects that drive mobile purse adoption are still an enigma.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, this research e
Case Study Media Apps Driving Engagement With Deep Links
The Psychology Behind Mobile Wallet FosteringIncentives and benefits such as discounts, cashback and commitment points can be powerful incentives for mobile wallet fostering. However, the precise variables that drive mobile purse fostering are still a mystery.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this resear